Our major advertising, promotion and distribution campaign will be conducted over a two week period. This will include local newspapers, local radio, our website, our official blog and a multitude of social networking media platforms including Facebook and Everyday Hero as well as an official book launch (date and venue to be advised).
Furthermore, an extensive 2,000x postcard and 220x cafe poster (displaying sponsors logos) distribution throughout Brisbane, Gold Coast and Byron Bay will be conducted, targeting cafes, restaurants, a multitude of retail outlets, art galleries, public libraries etc.
A smaller distribution campaign of 1000x postcards and 30x cafe posters (displaying sponsors logos) will also be carried out in Melbourne and Newcastle. It is estimated that during this two week period, the campaign will reach an all inclusive audience of over 30,000 people.